Plan C Has Landed: The Italian Cult Brand Your Wardrobe Has Been Waiting For

There are fashion brands you wear…
and then there are fashion brands you discover.

Meet Plan C — the Italian label loved by editors, stylists, and women who dress with instinct rather than trend.

Now available at Riada Concept, Plan C is redefining everyday luxury with pieces that feel sharp, playful, and quietly powerful.

If you don’t know it yet, consider this your introduction.

So, What Is Plan C?

Founded by Carolina Castiglioni, former creative director at Marni, Plan C carries that same spirit of intelligent design — but with a more modern, wearable edge.

Think:

• clean tailoring with unexpected proportions

• bold knitwear that feels graphic, not loud

• accessories with humour and personality

• a wardrobe that looks effortless but intentional

Plan C is made for women who want luxury that feels individual.

The Plan C Aesthetic: Quiet Confidence, Italian Cool

Plan C is not about statement dressing in the obvious sense.

It’s about pieces that speak through:

• texture

• silhouette

• sharp colour play

• impeccable ease

A crisp shirt becomes architectural.
A skirt becomes sculptural.
A knit becomes the hero of the look.

It’s minimalism — but with character.

The Key Pieces To Know This Season

1. The Modern Shirt

Plan C’s shirts are cut with precision but styled with softness — oversized sleeves, layered detailing, and a sense of undone elegance.

Wear yours tucked into a clean midi skirt or styled loose over denim for a modern uniform.

2. Statement Knitwear (The Plan C Signature)

From graphic argyle vests to rich tonal sweaters, Plan C knitwear is where the brand truly shines.

These are pieces that elevate denim instantly — effortless, editorial, and completely timeless.

3. Tailored Skirts With Movement

The skirts are sculpted, not stiff — designed to move with you.

Perfect with loafers, sandals, or boots, they sit in that sweet spot between polished and relaxed.

4. Accessories With Personality

Plan C bags are iconic in the most understated way — playful line art, bold colour contrasts, and that unmistakable “editor carry.”

The kind of accessory people ask about quietly.

How To Style Plan C The Riada Way

At Riada Concept, we love Plan C because it blends seamlessly into the wardrobes we build — elevated staples with edge.

Style it with:

• Frame denim for relaxed sophistication

• Henry Beguelin leather for artisanal texture

• Gas Bijoux gold for warm, effortless shine

This is luxury dressing that feels modern, not forced.

Why Plan C Belongs In Your Wardrobe

Because it’s not trend-led.
It’s not obvious.
And it’s not everywhere.

Plan C is for women who want their style to feel like themselves — intelligent, elevated, and quietly distinctive.

A wardrobe plan, but better.

Discover Plan C at Riada Concept

Explore the latest Plan C arrivals online and in-store at Riada Concept, Woollahra — curated for those who dress with instinct and intention.

Plan C is not a backup plan. It’s the main one.