JOSEPH | LUXURY KNITWEAR & TAILORING

JOSEPH began on London’s King’s Road, where Casablanca-born Joseph Ettedgui sold Kenzo knitwear from the window of his hair salon, Salon 33, in 1969. Its success led to JOSEPH TRICOT, the house’s own knitwear label, in 1983, and from there to a full ready-to-wear collection of luxury everyday pieces. Knitwear remains at the heart of JOSEPH, alongside clean tailoring, leather and fluid silk.

At Riada Concept, the JOSEPH edit includes Cashair, the house’s signature featherweight cashmere, tailored trousers such as the bestselling Coleman in stretch gabardine, supple suede and nappa leather, and pleated silk chiffon. Each piece carries the modern simplicity that has defined JOSEPH since its King’s Road beginnings.

JOSEPH is available in Australia at Riada Concept in Woollahra, Sydney, and online, with shipping throughout Australia and internationally and free shipping on Australian orders over $300.