Showcasing collections from some of the world’s most coveted fashion labels, Sydney retail institution Riada Concept has occupied an exclusive position within Australia’s dynamic luxury fashion retailing scene for more than 10 years.

Riada Concept’s multi-brand boutique, features luxury fashion labels from leading European designers in Italy, France, Belgium, and London.

Riada Concept’s beautiful boutique is located in the fashionable suburb of Woollahra, close to the centre of the city of Sydney.


Riada Concept is the culmination of an outstanding fashion career by Jilly Ind. Born and educated in Sydney; commenced in retail fashion in London while her husband from Sydney was transferred there for 2 years.

Jilly returned to Sydney and opened her first boutique in the centre of the city of Sydney. This grew to a chain of 18 multi brand fashion boutiques in Sydney, Melbourne, Brisbane, Gold Coast and Canberra. After 8 years Jilly was made a lucrative takeover offer and sold the business to Australia’s largest Department store chain.

Jilly then commenced a new fashion business, with 12 boutiques in the same five capital cities. At the same time Jilly designed her own fashion label, manufactured it in Australia and China and wholesaled throughout Australia, New Zealand and the Pacific. Jilly subsequently sold the business to private equity interests.

In 2015 Jilly purchased Riada Concept. With Jilly’s exceptional fashion talent and her experience in the industry, she has introduced new exciting labels and innovations at Riada Concept which is now one of Australia’s leading multi brand luxury fashion boutiques.

Riada Boutique Woollahra Women's designer clothing

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